Originally known for their award-winning line of clean baby care products, Babo Botanicals set out to expand their product offering beyond baby. So they created a line of all-natural cosmetics to broaden their relationship with the beloved consumer—moms.

 

The goal was to create a scalable packaging design that appealed to their conscious consumer, all while maintaining established brand elements. Through competitive research in the all-natural makeup space, we took into account industry trends and best practices that ultimately helped inform things from design decisions to material choices. The resulting minimal aesthetic embodies the clean formulations integral to the brand—adorned with metallic blush accents and feminine floral patterns, fittingly inspired by the botanical ingredients.