Phocus offers a line of lightly-flavored, caffeinated, sparkling waters. To support their DTC initiatives, we built a seamless ecommerce experience that allows users to take advantage of flexible subscriptions and easily manage their deliveries—all while optimizing the site to scale with their ever-growing product lines.

 

We partnered with developers to create custom logic for a dynamic cart that would accommodate complex discounts, along with interactive hover animations to stimulate touchpoints. Additionally, the site provides curated blog posts, cocktail recipes, ambassador content to encourage user engagement, and so much more.