Hex is a line of clean laundry care products made without harsh chemicals and formulated to preserve the quality of performance apparel. We were challenged with redesigning their existing packaging to create a look that stands out amongst the crowded market and ultimately attracts a larger audience beyond just athletes.

 

The final look embodies the brand in totality and represents the products' powerful results through bold patterns and vibrant colors. We systematically created consistent design elements that would scale with their growing product lines and adapt to any new packaging. These elements include metallic silver accents to attract attention at point of sale, an information breakdown through hierarchy and placement, and layered hexagons to symbolize the infamous and patented HEX molecules.